Journal of Dali University

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A Study on the Implementation of PPT Tourism Strategy in Zhangjiajie#br#

Wu Hailin, Xia Jie   

  1. Changsha Normal College, Changsha 410100, China
  • Received:2017-10-19 Revised:2017-11-18 Online:2018-01-15 Published:2018-01-15

Abstract: Targeted poverty alleviation has become a hot topic under the new situation, and targeted touristic poverty alleviation is an
extremely important measure for its implementation. Problems of PPT development strategy in Zhangjiajie should be solved in the
following ways. Firstly, we should promote work in all areas by drawing upon the experience gained on key points. Based on regional
tourist resources, featured products should be strategically promoted in order to build up a featured tourist industry. Secondly, with
cooperative and sharing mechanisms, governments of all levels in Zhangjiajie can be interconnected and the administrative
managements in the targeted poverty alleviation will be dynamic. Thirdly, the compensation mechanism in the targeted touristic poverty
alleviation should be improved in order to ensure an accurate list of beneficiaries.

Key words: touristic poverty alleviation, Zhangjiajie, PPT, strategies